Category Archives: Advertising

Friday Miscellany: Cigarette poetry, comics, and more vermin for children

Apparently no one knows whether British Corporal Jack Turner, who supposedly wrote this poem, was real or not. If he was a figment of an ad writer’s imagination, it makes me mad. If he was real, it makes me want to cry.

…Then you think about a little grave, with R. I. P. on top,
And you know you’ve got to go across–altho’ you’d like to stop;
When your backbone’s limp as water, and you’re bathed in icy sweat,
Why, you’ll feel a lot more cheerful if you puff your cigarette.

Poem, Fags, Murad cigarette advertisement, 1918.

Judge magazine, February 2, 1918

What was it with St. Nicholas magazine and the vermin?

Poem, A Soldier Brave, St. Nicholas magazine, 1918.

St. Nicholas magazine, February 1918

I haven’t read any 1918 comics yet, but this gets me pretty much up to speed.

Cartoon, "The cartoon-supplement artist's paradise," Judge magazine, 1918.

Judge magazine, February 2, 1918

Wednesday Miscellany: Women’s clothing, or lack thereof

She: What do you think, Kate–shall I take off another stitch or two?
He (sotto voce)–Take off another stitch! Dear, dear! I had better absent myself without delay!

This is about as racy as 1918 gets.

Judge, January 12, 1918

Note to advertisers: if you want to get a half-naked woman into the New York Times, make her an Egyptian goddess.

From the New York TImes rotogravure: the “new wartime evening gown” with a knitting pocket. Waltzing…sharp needles…what could go wrong?

New York Times, January 13, 1918 (All the photos in the rotogravure were this bad.)