My Dream 1920 Summer Vacation

My years of reading as if I were living 100 years ago haven’t turned me into much of a nostalgist. In general, whatever is awful in the early 21st century was even worse in the early 20th century. Back then, the United States was a racist, sexist, war-scarred country. The white supremacist violence of the Red Summer of 1919 was far worse than what we’re experiencing now. We lost half a million more lives to the Spanish influenza than we’ve lost so far to COVID, among a population a third the size of today’s.

Poster of man next to devil with text "Halt the epidemic! Stop spitting everybody," 1918.

Poster, United States Shipping Board Emergency Fleet Corporation, 1918 (Free Library of Philadelphia)

Not that I’m minimizing what we’re going through now. We’re supposed to be better than our predecessors, and the fact that we can even draw parallels between that terrible time and our own shows that we haven’t done a very good job of learning lessons from the past.

Still, as this awful summer crawls to an end, I’m starting to feel like I wouldn’t mind spending some time in 1920.

Women have the vote!

League of Women Voters poster, 1920, women looking at Capitol.

League of Women Voters poster, 1920

Corsets are going out of fashion!

Polly Anna underwear ad, women in underwear with parrot, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

The pandemic is over, and people are free to go places and do things!

Kodak ad, man and woman next to car, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

Sounds nice, doesn’t it? The perfect destination for an imaginary vacation. You can come too!

A house at the seaside is just the thing, wouldn’t you agree?

Columbia Grafonola ad, people at beach house listening to gramophone, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

We’ll pack our clothes,

Lux soap ad, Ladies' Home Journal, 1920, woman packing clothes.

Ladies’ Home Journal, June 1920

making sure not to forget to bring along our white shoes,

2 in 1 shoe polish ad, woman's foot in white shoes, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

or our maid, whose greatest joy in life is cleaning them.

Bon Ami ad, maid cleaning white shoes, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

We’ll round up the kids,

Tom Sawyer clothes ad, boy waving to people having picnic, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

but not the scary-looking ones,

Royal Baking Powder ad, children eating cake, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

Royal Baking Powder ad, children eating cake, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

and set out overland in the Overland.

Overland car ad, family in car in countryside, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

Whew! That was quite a journey.

Vode Kid shoe ad, couple resting in living room, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

I need to freshen up.

Fairy soap ad, woman drying herself with towel, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

I brush my hair,*

Prophelactic Penetrator hairbrush ad, man brushing hair, Ladies' Home Journal, 1920.

Ladies’ Home Journal, August 1920

sprinkle on a little talcum powder,**

Williams' Talcum Powder ad, woman in dressing room with man in doorway, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

dab on some Odorono,

Odorono deodorant ad, "The Most Humiliating Moment of My Life," Ladies' Home Journal, 1920

Ladies’ Home Journal, August 1920

and I’m all set to go.

Of course we brought along the Grafonola.

Columbia Granfola ad, man bringing Granfola to summer house, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

Or the Victrola. Whatever! It’s party time!

Victrola ad, people dancing at party, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

We’ll go swimming

As-The-Petals talcum powder ad, women swimming in ocean, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

Mulsfield Cocoanut Oil Shampoo ad, woman with long hair looking at reflection in ocean, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

and play games

Goody Middies blouse ad, girls in athletic outfits, Ladies' Home Journal, 1920.

Ladies’ Home Journal, August 1920

and watch fireworks

Vivaudou Maus fragrance ad, Ladies' Home Journal, 1920, woman looking at lanterns and fireworks.

Ladies’ Home Journal, July 1920

and go on picnics

Pillsbury's flour ad, people at picnic with cakes, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

and Sunday drives.

Overland car ad, family riding with the top down, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

If it gets too hot, we’ll just loll around in fetching outfits.

Indian Head cloth ad, women sitting on hill, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

Lux soap ad, women standing on hill, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

Congoleum linoleum ad, women sitting on porch, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

The fresh air will do the children a world of good

Slipova clothes for children ad, children playing outdoors, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

and maybe wean them off their weird obsession with bread.

Fleischmann's Yeast ad, boy calling friends, loaf of bread, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

Fleischmann's Yeast ad, child reaching for bread, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

And of course it wouldn’t be summer without some romance.

Vode shoe ad, man in evening clothes staring at woman's foot, Ladies' Home Journal, 1920.

Ladies’ Home Journal, August 1920

Enjoy it while you can! All too soon we’ll be cleaning up the summer house

Old Dutch Cleanser ad, can of cleanser on linoleum floor, Ladies' Home Journal, 1920.

Ladies’ Home Journal, May 1920

(just kidding, that’s the maid’s job),

Nashua Wood Blankets ad, maid hanging blankets on line while children fold, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

heading back home,

Overland car ad, car driving through countryside, Ladies' Home Journal, 1920.

Ladies’ Home Journal, August 1920

and sending the kids off to school.

Compton Corduroy ad, boy arriving at school, Ladies' Home Journal, 1920.

Ladies’ Home Journal, August 1920

Kalburnie Zephyr gingham ad, girls with teacher at school, Ladies' Home Journal, 1920.

Ladies’ Home Journal, August 1920

But it’s nice to get away for a while, isn’t it?

squiggle

*I try to keep this a family blog, but oh 1920, you test me sometimes.

**A very little, since it’s full of asbestos.

5 thoughts on “My Dream 1920 Summer Vacation

  1. Barbara A Dinerman

    Lots of dainty artwork here! I always wanted a summer house, in the South of France, where Edith Wharton had one. She also had a maid, of course, whose greatest joy in life was polishing Edith’s white shoes with some sort of “dressing.” I wonder whether anyone actually asked the maid if that was indeed her greatest joy. Just as today’s TV commercials are mainly for luxury cars, in 1920 it was baking powder that appeared in print practically nonstop. So along with getting the vote, women were lavished with a stunning variety of cleaning products. Life was still stressful, it seems, with picnics to assemble and sweaters to hand-wash with pre-Woolite soap — one cared-for sweater for every frock. But here’s an inconsistency: the seaside house had to be cleaned and tidied for the family’s summer vacation, but that was suddenly the maid’s job. Where was the maid when shoes were being polished, and strawberry shortcake was in the oven? Who put it there? Then there was the delicate matter of the obligatory summer romance; apparently the man had a foot fetish: he seems to be in love with leather. Wasn’t that the wrong love-object?
    So I’m not so sure about 1920, when everyone looked so nice and relaxed as they drove the Model-T over bumpy roads. And such big families! Six children swanning around in their new suits and middies were a common sight. I think I’ll stick with 2020 for now, when the appliances are shiny and hard-working, and the cars don’t break down at the drop of a straw hat. But thank you for this imaginary world of ease and nostalgia. We had a vacation after all, even if everyone did resemble the Lone Ranger.

    Liked by 1 person

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  2. Mary Grace McGeehan Post author

    Barbara, I love your comments! If you had a blog, I’d be your most devoted reader. That guy who keeps staring at the woman’s feet creeps me out too. Talcum powder was even more heavily advertised than baking powder. Bottom line: powder is good! You’re right, there’s an inconsistency between pretending everyone has a maid and emphasizing how effective the cleaning and cooking products are. If you have a maid, why do you care?

    Liked by 2 people

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  3. Frank Hudson

    The bread ads! “Make your boy a top-notcher…(bread)will harden his muscles and make him healthy….Let him know how manly it is to eat….” I’m as gluten-tolerant as the next person, but…!

    And the Overland cars were a product of Willys-Overland, the folks who created the Jeep.a couple of decades later. This advertising campaign makes one think they were already thinking off-road in 1920.

    Liked by 1 person

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