Tag Archives: Ladies’ Home Journal

Magazine Ads of 1921: Thumbs Up, Thumbs Down, and Meh

I’ve looked at hundred-year-old ads from a lot of different angles over the years: admiring their artistry, seeing how they rang in the 1920s, expressing total befuddlement, and planning my perfect 1919 summer morning and dream 1920 vacation. One thing I’ve never done, though, is evaluate them in terms of their fundamental purpose: getting people to buy stuff.* So I decided to look at the ads in the June 1921 Ladies’ Home Journal and decide what does, and what doesn’t, capture my fancy.

Thumbs Up

Turns out that you can use this soap for laundry, dishwashing, and cleaning around the house. No mention of washing your hands, surprisingly. (UPDATE 7/2/2021: As Susan of witness2fashion points out in the comments, naphtha is a petroleum product and not suitable for use on the skin.) I don’t know how the ship fits into the story, but the illustration is appealing. I’ll take it!

Mmm, a can of fat! But look at those baked goods. Plus, you can send away for a free book of recipes by Mrs. Ida C. Bailey. I’m in!

I love this cozy scene, complete with a bedside bookshelf. The text brags that “wamsutta” made it into the dictionary, which sounds to me like the first step toward losing your trademark, but if Wamsutta’s happy I’m happy. I’ll take a set of percales!

I’m not sure why the owners of this mansion need a fold-out sofa, and if they do why it needs to go in the doorway, but this one is nice-looking as sofa beds go, and I’m impressed that it opens by one easy, well-balanced motion.** Yes, please send me handsome illustrated booklet and name of nearest dealer!

I’m a little freaked out by the clown, but real food, what a novelty!

I’m not QUITE convinced that the men looking downward in their dinner partner’s direction are admiring her vanilla dessert. But look at that cake! I’ll go to my grocer and insist on Burnett’s.

More cake? It would be rude to say no!

I know I’m supposed to be focusing on the products, not the ads, but I looked at this, said, “Coles Phillips!”, zoomed in, and saw his initials under the seat of the rocker. I’ll take the polish and buy the white shoes later.

If I were in D.C., I would be saying, “Are you out of your mind? It’s 95 degrees! I don’t even want to THINK about black stockings!” But I’m in freezing Cape Town–well, in the 50s, but no one here has central heating–so bring on the hosiery!***

Thomas Edison is offering $10,000 to whoever can come up with a phrase of no more than four or five words to convey the idea that his phonograph is not a mere machine but “an instrumentality by which the true beauties and the full benefit of music can be brought into every home.” That doesn’t exactly trip off the tongue, so I can see why he’s looking for help. I’ll get on it.

If it’s not a corset, I’m all in.

The small print says you have to send them a name of a new LHJ subscriber, and I usually balk at selling out my friends to corporations. Plus, I already have a copy. Still, I love the idea of this giveaway.

I’ll take all the gingham! And sure, what the hell, send me the free book about Mrs. Prentiss’s humorous gingham-related experiences.

Can I skip the camera and buy the dress?

The Meh

Brown soap is so 1919.

Sure, I WANT an olive spoon and a pickle fork. But do I NEED an olive spoon and a pickle fork?

This bedspread is the definition of meh.

Thumbs Down

No! Nooooo! Traumatic flashbacks of the awful government-issued furniture that I had in my Foreign Service housing, and that my friend Emily once took the desperate step of jamming into a spare bedroom. Granted, they’re not selling furniture here, they’re selling Congoleum. Which, as attentive readers will remember, is actually tar paper.

This canned meat picnic might be fun for Mother, but it’s not going to be much fun for anyone else.

No offense to exploding fairies, but this is “fragrantly Parisian” and I have fragrance allergies.

Ditto for giant perfume bottle worshipers.

Not buying the “corn syrup is health food” claim.

Love is patient, love is kind. It does not envy, it does not boast, it is not proud, it is not conditional on what kind of soap you use.

As an expert on Italy–as in, I’ve never been there but I’m taking a beginning Italian class–I take offense at this.

“They are fresh peaches…” Yeah, and I’m a debutante.

This one almost made “Meh” but was a victim of its placement in the magazine, right next to this story,

which made me wonder why she’s living the laundry dream all alone.

Speaking of helpful husbands, this one is so beguiled by this cabinet that he comes to the kitchen to give his wife a hand with the dishes. “What matter a few smashed pieces? Think how quickly he will learn.” Not even the nifty flour dispenser would make me willing to put up with this nitwit.

If I were judging artistry, this one would get kudos for the surprisingly modern graphics. However…prunes.

I don’t believe judging anyone by their appearance, let alone a baby, so I’m strictly commenting on the skill of the artist in replying “That it has a nice personality?”****

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*Well, there was the time when this ad left me desperately craving bread.

Welch Grapelade ad, Ladies' Home Journal, January 1921, grape jam on white bread.
Ladies’ Home Journal

**But frankly a little skeptical given my life-endangering experiences with ca. 1970 sofa beds at childhood sleepovers.

***The guy with 34 children who provides a testimonial for Durham Hosiery turns out to be real.

****Hideous-looking kids were surprisingly popular in 1921 advertising.

The Best and Worst Magazine Ads of January 1921

The thing I miss most about reading ONLY as if I were living 100 years ago is the Best and Worst posts. I just don’t do enough hundred-year-old reading anymore to determine what’s the best magazine or short story or woman swimming with a red scarf on her head of the month. (Well, I could probably do that last one.) But then it dawned on me that I can judge to my heart’s content if I just narrow the field. To, say, advertising, which I vowed to write about more often anyway after my only 2020 post on the topic ended up being the most popular post of the year. (UPDATE 2/6/2021: Oh, wait, there was also third-place post My Dream 1920 Summer Vacation.)

So, having looked through the Ladies’ Home Journal and Good Housekeeping, I present you with the best, worst, and various other superlatives of January 2021 advertising.

Cutest Old-Timey Product

Having this in the kitchen would ALMOST be worth the incredible hassle of cooking with it.

Florence oil stove ad, Ladies' Home Journal, January 1921.

Ladies’ Home Journal

Least Cute Old-Timey Product

We can all be thankful that we don’t live in a world where linoleum rugs are a thing.

Armstrong linoleum rug ad, Ladies' Home Journal, January 1921.

Ladies’ Home Journal

Congoleum linoleum rug ad, Ladies' Home Journal, January 1921.

Ladies’ Home Journal

Worst Product Name

Merely dumb-sounding

Tweedie boots ad, Ladies' Home Journal, January 1921, woman's boot.

Ladies’ Home Journal

and incomprehensible

Fels-Naphtha soap ad, Ladies' Home Journal, January 1921.

Ladies’ Home Journal

lose out to pure evil.*

Vollrathware ad, Good Housekeeping, January 1921, white crockery.

Good Housekeeping

Least Convincing Advertising Claim

There are plenty of dubious claims, like this

Sun-Maid raisins ad, Ladies' Home Journal, January 1921, raisins are a beauty food.

Ladies’ Home Journal

and this

Pillsbury's ad, Good Housekeeping, January 1921, gee I like bran muffins.

Good Housekeeping

and this,

White and Whyckkoff's stationeary ad, Good Housekeeping, January 1921.

Good Housekeeping

which, if you can’t read the small print, is about a woman who decides to go to a party based solely on the quality of the inviter’s stationery. Strong contestants all, but I’m taking an Italian class at the moment, and one of my classmates recently sent us pictures of his Italian grandma’s gnocci preparations,

Gnocci on tray.

Tomato sauce preparation.

Gnocci with meat sauce.

Karl Robert Schaberg

so I know whereof I speak when I award top honors in this category to

Good Housekeeping Quaker macaroni ad, January 1921.

Good Housekeeping

Most Absorbing Narrative

Helen and her friend muse about men, gas mileage,** and socialism on their way to pick up Helen’s husband Harry at the station.

Overland Ad, Ladies' Home Journal, January 1921.

Ladies’ Home Journal

Most Distinctive Advertising Trend

Trompe-l’oeil curling pages were apparently all the rage.

Mazola oil ad, Ladies' Home Journal, January 1921, curling page.

Ladies’ Home Journal

Faust instant coffee and tea ad, Good Housekeeping, January 1921, curling page.

Good Housekeeping

Most Retro Ad Design

As I’ve mentioned, the perfume industry hasn’t gotten the memo that Art Nouveau*** is over.

All-the-Petals perfume ad, Ladies' Home Journal, January 1921, dancing fairy.

Ladies’ Home Journal

Least Cute Kid

In this always-competitive category, here are the runners-up

Beech Nut peanut butter ad, Ladies' Home Journal, January 1920.

Ladies’ Home Journal

Baker's cocoa ad, Good Housekeeping, January 1921, children making cocoa.

Good Housekeeping

and the winner.

Burnett's vanilla ad, Good Housekeeping, January 1921, girl holding vanilla.

Good Housekeeping

Least Appropriate Literary Reference

Because what says “let’s go whitewash some fences!” like a necktie?

Tom Sawyer ad, Ladies Home Journal, January 1921, boys wearing neckties.

Ladies’ Home Journal

Most Diet-Busting Ad

If I hadn’t been so hungry when I was judging this category, the prize probably would have gone to this,****

Royal Baking Powder ad, Ladies' Home Journal, January 1921, cake and pastries.

Ladies’ Home Journal

but after seeing this

Welch Grapelade ad, Ladies' Home Journal, January 1921, grape jam on white bread.

Ladies’ Home Journal

I yelled out desperately to my husband, who had just returned from the grocery store, asking him if he had bought any bread. Which, given that we had vowed to abstain from it, he hadn’t. All I could think about was a peanut butter and jelly sandwich, and my Swedish-inspired smoked salmon salad,

Smoked salmon salad with avocado and egg.

which I normally love, just wasn’t doing it for me. This didn’t help.

Yeast foam ad, Ladies' Home Journal, January 1921.

Ladies’ Home Journal

If you needed proof that advertising, even 100-year-old advertising, works, there it is.

Least Diet-Busting Ad

Morris canned meat ad, Good Housekeeping, January 1921.

Good Housekeeping

Creepiest Ad

Creepiness was a surprisingly popular advertising trend a hundred years ago. I first took note of it in my least popular post of 2018. It’s still with us in the form of these corn medicine drop people

Corn remover ad, Ladies' Home Journal, January 1921, faces in drops.

Ladies’ Home Journal

and, the winner, this giant wall baby.*****

Nujol ad, Good Housekeeping, January 1921.

Good Housekeeping

Best Good Riddance

I’ve been meaning to do a post on Aunt Jemima for months, and have done a huge amount of research, which is a sign I’ll probably never get to it. So I’ll just say that after years of ads where she’s constantly ordered to make pancakes as an enslaved person

Aunt Jemima ad, Women's Home Companion, Last Christmas on the Old Plantation

Good Housekeeping, December 1919

and hassled for free pancakes even after emancipation,

Aunt Jemima ad, Ladies' Home Journal

Ladies’ Home Journal, January 1920

I’m pleased to see her heading up north to finally earn some money.******

Aunt Jemima ad, Ladies' Home Journal, January 1921, good-bye to the old plantation.

Best Multiculturalism

This isn’t a highly competitive category, with only one contestant featuring people of color in non-servant roles. Here it is:

Columbia records ad, January 1921, Ladies' Home Journal.

Ladies’ Home Journal

Most Revolutionary Ad

There I was, flipping idly through the Ladies’ Home Journal, when I saw this.

First Kotex ad, Ladies' Home Journal, January 1921.

Ladies’ Home Journal

“Wait, what?” I said. I had never seen an ad for a sanitary product in a 100-year-old magazine before. Deodorant was about as personal as advertising got.

Mum deodorant ad, Ladies' Home Journal, January 1921.

Ladies’ Home Journal

I did some research and found that, while disposable sanitary napkins had been around in various forms since the 1880s, this was indeed the first advertisement for them in a major magazine and, therefore, their debut as a large-scale commercial product. The ad, which never explains exactly what these newfangled things are for, says that they’re made of a material that was first used for soldiers’ bandages during the war. This struck me as probably bogus but turned out to be true.

Best Ad Artistry

I read an interview with Lionel Messi once where someone asked him who the best player in soccer was. He said that there were himself and Ronaldo and then there was everyone else, and he went on to rank-order everyone else. In 1920s advertising terms, that would be Old Dutch Cleanser and Indian Head cloth. Old Dutch Cleanser is absent from LHJ and GH this month, so the winner by forfeit is

Indian Head cloth ad, woman with child, Ladies' Home Journal, January 1921.

Ladies’ Home Journal

On to February!

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*Actually there was a worse product name, which was (unintentionally) an ethnic slur, but it was disqualified from inclusion for that reason.

**Twenty-five miles per gallon!

***Which I love, don’t get me wrong. Missing the heyday of Art Nouveau is one of my greatest regrets about the timing of this project, up there with coming along after Jessie Willcox Smith replaced Coles Phillips as Good Housekeeping’s regular cover artist.

****Unless I DQ’d it out of annoyance over its sexism.

*****In fairness, Nujol also has one of the best ads ever:

Nujol constipation ad, 1918, woman with baby.

Woman’s Home Companion, January 1918

******Of course I realize that the whole thing is still highly problematic.

Banner of 1915 and 1920 magazine covers

1915/1920 Magazine Cover Smackdown: And the Winners Are…

The people have spoken! And the people, it turns out, like athletic, adventurous women and hate scantily clad women.

Let’s back up a minute. In case you haven’t been following along, in my last blog post I asked the people to vote on whether 14 magazines (and two mismatched pairs) had better covers in 1915 or 1920. This was in the context of me being a 1920 crank going on about how things were better in the 1910s. But enough with the explanation…you can check it out yourself.

On to the winners:

1. Vogue

Helen Dryden, September 15, 1915

Helen Dryden, September 1, 1920

This is the first of several matchups where an artist faces off against him/herself. Dryden is a favorite of mine, previously featured in my posts on Ten 1919 Illustrators I’m Thankful For and Five Inspiring Women of 1919. The winner, which also got my vote, is Dryden’s colorful 1915 cover, which bested her uncharacteristically subdued 1920 cover with 58% of the vote.

2.  Harper’s Bazar

Erte Harper's Bazar cover, September 1915, three women

Erté, September 1915

Erté Harper's Bazar cover, September 1920

Erté, September 1920

Another self-matchup, Erté vs. Erté.* This was inevitable, because Erté, who was one of the Ten 1918 People I’m Thankful For, was Harper’s Bazar’s regular cover artist from 1915 to 1936. I’m thankful that I have a decade and a half of his illustrations to look forward to, but his October 1920 cover wasn’t one of my favorites. Readers agreed, with the 1915 cover winning 59% of the vote.

3. Ladies’ Home Journal

Ladies' Home Journal cover, September 1915, Lester Ralph, woman sitting on naval mine.

Lester Ralph, September 1915

Walter Biggs, September 1920

This boring vs. weird matchup featured Leslie Ralph’s woman sitting on what looks like a German naval mine vs. Walter Biggs’ popular parasol-carrying woman. I was of two minds here but ended up going for the 1920 cover because at least no one was about to blow up. Readers are made of sterner stuff than I am, though, and the 1915 cover won 71% of the vote.

4. Vanity Fair

Vanity Fair cover, September 1915, Rita Senger, woman with sleeping Pierrot.

Rita Senger, September 1915

Warren David Vanity Fair cover, September 1920, naked women dancing.

Warren Davis, September 1920

Rita Senger’s 1915 Vanity Fair cover is my favorite of the bunch, winning my enthusiastic vote against Warren Davis’ frolicking naked women. I admired the first Warren Davis cover I saw, way back toward the beginning of this blog, but I soured on him when I learned that drawing naked women was the only thing he ever did. Readers shared my taste, giving Senger a lopsided 91% victory.

5. The Crisis

The Crisis, September 1920, photo of bust by C. Matey.

Sculpture by C. Matey, September 1915

The Crisis, September 1915, The Colonel of the 8th Regiment.

Unknown artist, September 1920

I was disappointed that both of these covers featured photographs, as opposed to, say, a Frank Walts drawing or a William Edouard Scott painting. I voted, with mixed feelings, for the 1920 cover featuring a sculpture by the mysterious (or, at least, not easily Googleable) C. Matey, which led the polls with 57% of the vote.

6. St. Nicholas

St. Nicholas cover, September 1915, Charles Livingston Bull, children sailing.

Charles Livingston Bull, September 1920

St. Nicholas magazine cover, September 1915, Norman Price, motorcycle stunts.

Norman Price, September 1915

If I could jump into one of these covers, Mary Poppins-style, I’d definitely opt for sailing over watching dangerous motorcycle escapades (both of which apparently require a necktie). But as a cover I went for the eye-popping red and the action of the 1915 cover. I was in a minority here; 55% chose sailing.

7. Cosmopolitan

Cosmpolitan cover, September 1915

Harrison Fisher, September 1915

Cosmopolitan cover, September 1920, Harrison Fisher, woman drinking tea with dog.

Harrison Fisher, September 1920

A Harrison Fisher vs. Harrison Fisher faceoff, with similar young-woman-drinking-something themes. The one with the dog (title: “You Beauty!”) struck me as a bit unsanitary, so (putting aside my resentment over just happening upon it after spending an hour searching for images of women drinking through straws for my Are You H.L. Mencken and George Jean Nathan’s Ideal Woman? quiz) I went with the 1915 cover. 62% of readers agreed.

8. Good Housekeeping

Good Housekeeping cover, September 1920, Coles Phillips fadeaway girl.

Coles Phillips, September 1915

Good Housekeeping cover, Jesse Wilcox Smith, September 1920, little girls hugging in doorway.

Jessie Willcox Smith, September 1920

As I’ve repeatedly mentioned, I adore Coles Phillips, who was Good Housekeeping’s sole cover illustrator for a two-year stretch in the 1910s.** If I had known about him two years ago, My Sad Search for 1918 Love might have ended differently. I don’t adore Jessie Willcox Smith, who was at the vanguard of the cutesification of magazine art (although I do adore her illustration from At the Back of the North Wind featured in the 1919 children’s books holiday shopping guide and her Good Housekeeping New Year’s 1918 cover). 83% of voters agreed with me.***

9. The Masses/The Liberator

The Masses cover, September 1920, Cornelia Barnes, children dancing near organ grinder.

Cornelia Barnes, September 1915

The Liberator, September 1920, Hugo Gellert, boy on flying horse.

Hugo Gellert, September 1920

As I noted in my previous post, The Liberator arose in the ashes of The Masses, which closed after staff members were charged with conspiring to obstruct conscription. I’m a fan of Cornelia Barns, who drew a proto-New Yorker cartoon I loved, and an even bigger fan of Hugo Gellert and his wonderful covers for The Liberator (including its inaugural issue). This isn’t my favorite Gellert, though, and I ended up voting for Barnes. 57% of voters agreed.

10. The Smart Set

Smart Set cover, September 1915, John Held Jr., man in polo clothes with woman.

John Held Jr., September 1915

Smart Set cover, September 1920, Archie Gunn, man and woman on boat.

Archie Gunn, September 1920

The Smart Set is one of the few magazines where what’s inside is consistently better than what’s on the cover. I did like John Held Jr.’s cheery 1915 polo cover; less so the people in the boat who you just know are racist. A lopsided 86% of readers agreed.

11. Photoplay

Photoplay cover, September 1915, Mary Pickford.

Unknown illustrator, September 1915

Photoplay cover, September 1920, Rolf Armstrong, Constance Talmadge.

Rolf Armstrong, September 1920

Movie star vs. movie star. I could have gone for either one of these, and in choosing the 1920 cover I was perhaps slightly biased by my fondness for Rolf Armstrong, although this isn’t one of my favorites.**** I was in the minority here, with 55% of readers choosing the 1915 cover by an unknown illustrator. (I originally credited the 1915 illustration to Anita Stewart, who, an alert reader pointed out, is actually the subject. Kicking myself!)

12. La Vie Parisienne

La Vie Parisienne cover, September 25, 1915, woman shooting arrow.

Unknown artist, September 25, 1915

La Vie Parisienne, September 18, 1920, woman playing golf with caddy.

Unknown artist, September 18, 1920

I lucked out in having two La Vie Parisienne covers that are suitable for a family blog. I prefer the clear lines of the 1915 archer, and so did a whopping 90% of readers.

13. Life

Life cover, September 8, 1915

Emery, September 8, 1915

Life cover, Rea Irvin, September 23, 1920, woman on throne.

Rea Irvin, September 23, 1920

I’m a big fan of future New Yorker illustrator Rea Irvin, but not so much of his 1920 Life cover (although it bears closer scrutiny since the picture seems to be embroidered). I have no idea who Emery is, but his or her whimsical take on hat fashions is a lot of fun. 76% of readers agreed.

14. Saturday Evening Post

Saturday Evening Post cover, Charles Livingston Bull, September 18, 1915, owl in front of sun.

Charles Livingston Bull, September 18, 1915

Saturday Evening post cover, September 25, 1920, Alfred E. Orr, man painting name on mailbox.

Alfred E. Orr, September 25, 1920

I had second thoughts about some of my choices, none more than this one. I voted for Alfred E. Orr’s man painting a mailbox when clearly the correct choice is Charles Livingston Bull’s owl. A consequential choice, since there was a dead heat here.

15. Metropolitan

Metropolitan cover, September 1920, Edna Crompton, woman serving at tennis.

Edna Crompton, September 1920

Metropolitan cover, September 1915, young woman in straw hat.

Unknown artist, September 1915

Despite my 1910s leanings, I’m not blind to the ways that the 1920s are better, including more women being portrayed as being physically active as opposed to standing around with their clothes falling off. 90% of readers agreed.

16. The Best of the Rest

Red Cross cover, September 1920, Gerrit Beneker, worker in front of skyline.

Gerrit Beneker, September 1920

Golfers magazine, September 1920, man swinging golf club while woman watches.

Unknown artist, September 1915

For the last matchup, I paired up two covers that didn’t have a counterpart in the other year but that I couldn’t bear to leave out. My favorite, and that of 75% of readers, was Gerrit Beneker’s 1920 builder on the cover of Red Cross (the magazine’s second to last issue).

And the winning cover is…

Vanity Fair cover, September 1915, Rita Senger, woman with sleeping Pierrot.

Rita Senger, September 1915

I’m new at this polling business, and if I had it to do again (which I no doubt will, given how much fun it was this time) I would allow everyone to vote for their favorite cover of all. As it is, I’ll have to go with the cover that had the highest vote percentage. This isn’t really fair because it may just reflect the weakness of the competition, but so be it.

All caveats aside, I’m delighted to announce that the winner is Rita Senger’s wonderful Vanity Fair cover, which, as noted, is also my favorite. It edged out the 1915 La Vie Parisienne cover by a few tenths of a percentage point. Next time I write about illustrators I love, I’m going to write about Senger.

And the winning year is…

Saturday Evening Post January 9, 1915 cover, J.C. Leyendecker, New Year's baby brushing away military hats.

J.C Leyendecker

1915 was the overwhelming winner, beating out 1920 in twelve of the matchups, with three victories for 1920 and one tie. Interestingly, given that it was my grousing about the decline of magazine illustration that spurred the contest, I voted for 1920 six times, twice as often as the average reader.

So it’s been officially, objectively proven: the 1910s rule!

And the winning reader is…

Thomas Jefferson and the Return of the Magic Hat, by Deborah Kalb

…Allison Silberberg, who has received a free copy of Deborah Kalb’s wonderful middle-grade novel George Washington and the Return of the Magic Hat. Allison’s favorite cover is the Red Cross “The Builder” cover, which makes a lot of sense given the former Alexandria, Virginia, mayor’s commitment to building communities. You can find Allison on Facebook here and on Twitter here.

And the winning new (to me) blogging technology is…

Readership during the week the Magazine Cover Smackdown was published shattered previous records, even when taking into account some iffy botlike behavior on the day before publication. So clearly readers like polls! Judging from the low number of votes as a percentage of views, though, readers are not as fond of voting in polls as they are of reading them.

That’s fine! It’s just a blog poll! It’s not like the future of America is at stake!

Which is not something that can be said for the other election that’s going on right now. So, as we celebrate the hundredth anniversary of women’s suffrage,***** make sure to

League of Women Voters poster, 1920, women looking at Capitol.

League of Women Voters poster, 1920

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*Estimated amount of time that I have spent over the course of this blog putting the accent mark in Erté’s name (or, rather, pseudonym): two hours.

**For more Fadeaway Girls, check out my Pinterest board.

***Not that I’m judging you 17 percenters. In fairness to Smith, this is a beautifully illustrated cover—I love the green doors and the shadows.

****That’s Armstrong’s Metropolitan cover on the blog banner, unless you’re reading this in the future when I have updated the banner, in which case here’s the old one, featuring 1919 covers. It was a thing of beauty (future me says), and I miss it so much!

*****Of course, it would take decades more of struggle before African-American men and women’s right to vote was fully honored throughout the country.

Rodin, Young Woman Reading an Illustrated Journal, ca. 1880

You Be the Judge: The 1915/1920 Magazine Cover Smackdown

An occupational hazard of reading as if you were living a hundred years ago is that you start turning into a curmudgeon. “Things were so much better in the 1910s,” you (okay: I) grumble on a regular basis, apropos of 1920. Not everything, of course—the 1910s had the war and the Spanish influenza, for starters, and with starters like that there’s no point racking your brain for additional examples. But some things definitely got worse.

The font at The Smart Set, for example. What were H.L. Mencken and George Jean Nathan thinking?

Headline "Novels, Chiefly Bad," H.L. Mencken, Smart Set, August 1919

Smart Set, August 1919

Headline, "Books More or Less Amusing," H.L. Mencken, Smart Set, August 1920

Smart Set, August 1920

Dorothy Parker was fired from Vanity Fair in January 1920, so good-bye to her theater reviews

Excerpt from Dorothy Parker theater review, Vanity Fair, August 1919

“The First Shows of Summer,” Vanity Fair, August 1919

and hate poems.

From "Our Office: A Hate Poem," Dorothy Parker, Vanity Fair

“Our Office: A Hate Poem,” Vanity Fair, May 1919

And then there are the magazine covers. Every time I’ve thought about doing a magazine cover post in the last few months, I’ve found some dispiriting examples,

Modern Priscilla cover, woman wearing scarf

Good Housekeeping cover, April 1920, girl wearing bonnet

Maclean's magazine, March 15, 1920, womn carrying calla lilies

thought wistfully about the good old days,*

Crisis cover, April 1918, Willian Edouard Scott, black couple on wagon.

William Edouard Scott

Vogue Helen Dryden cover, February 15, 1918, woman looking in mirror.

Helen Dryden

Erté Harper's Bazar cover, May 1918

Erté

and given up.

I wondered sometimes whether I was being fair. Maybe, like so many people, I was longing for a golden age that only existed in my mind. But how to measure such a thing?

And then inspiration struck. The magazines could duke it out, mano a mano, 1920 vs. the 1910s. I chose 1915 as the opponent, a nice round number but not so far back that it’s super-old-timey like this 1910 Ladies’ Home Journal cover:

Ladies' Home Journal, September 15, 1910, woman in big hat.

As I assembled the covers, it dawned on me that maybe I still wasn’t being fair. What was to stop me from picking all the 1915 covers to prove a point? I pondered this for a while, and then the answer came to me: the people!

Normally, I’m very limited as to what I can do on this blog because I’m a wordpress.com member, meaning that WordPress hosts my blog as well as being the platform for designing it, as opposed to the far cooler wordpress.org members, whose blogs are hosted by other companies so they can get all sorts of plug-ins that don’t run on wordpress.com.** But one thing that wordpress.com lets you do now is run polls. And what’s more fun than a poll?***

So I leave it to you, the people, to decide, for each of the 16 magazines below, whether its September 1915 cover (top) or its September 1920 cover (bottom) is better. (In several cases, as it turns out, artists are competing against themselves.) The polls will stay open for a week, and the winners will be announced in early October. If the covers I’m rooting for don’t win, I promise to accept your verdict graciously. Because that’s what democracy is all about!

And, in case you find your energy flagging, there’s a prize at the end.

1. Vogue

Helen Dryden, September 15, 1915

Helen Dryden, September 1, 1920

 

2. Harper’s Bazar

Erte Harper's Bazar cover, September 1915, three women

Erté

Erté Harper's Bazar cover, September 1920

Erté

 

3. Ladies’ Home Journal

Lester Ralph

Walter Biggs

 

4. Vanity Fair

Vanity Fair cover, September 1915, Rita Senger, woman with sleeping Pierrot.

Rita Senger

Warren David Vanity Fair cover, September 1920, naked women dancing.

Warren Davis

 

5. The Crisis

The Crisis, September 1915, The Colonel of the 8th Regiment.

The Crisis, September 1920, photo of bust by C. Matey.

Sculpture by C. Matey

 

6. St. Nicholas

St. Nicholas cover, Norman Price, September 1915, motorcycle jump.

Norman Price

St. Nicholas cover, September 1915, Charles Livingston Bull, children sailing.

Charles Livingston Bull

 

7. Cosmopolitan

Cosmpolitan cover, September 1915, Harrison Fisher, young woman sipping milkshake in red hat.

Harrison Fisher

Cosmopolitan cover, September 1920, Harrison Fisher, woman having tea with dog.

Harrison Fisher

 

8. Good Housekeeping

Good Housekeeping cover, September 1920, Coles Phillips fadeaway girl.

Coles Phillips

Good Housekeeping cover, Jesse Wilcox Smith, September 1920, little girls hugging in doorway.

Jessie Willcox Smith

 

9. The Masses/The Liberator****

The Masses cover, September 1920, Cornelia Barnes, children dancing near organ grinder.

Cornelia Barnes

The Liberator, September 1920, Hugo Gellert, boy on flying horse.

Hugo Gellert

 

10. The Smart Set

Smart Set cover, September 1915, John Held Jr., man in polo clothes with woman.

John Held Jr.

Smart Set cover, September 1920, man talking to woman on boat.

Archie Gunn*****

 

11. Photoplay

Photoplay cover, September 1915, Mary Pickford, Anita Stewart cover design.

Photoplay cover, September 1920, Rolf Armstrong, Constance Talmadge.

Rolf Armstrong

 

12. La Vie Parisienne

La Vie Parisienne cover, September 25, 1915, woman shooting arrow.

La Vie Parisienne, September 18, 1920, woman playing golf with caddy.

 

13. Life

Life cover, September 8, 1915, Emery, women with long-feathered hats.

Emery

Life cover, September 23, 1920, Rea Irvin, woman on throne.

Rea Irvin

 

14. Saturday Evening Post

Saturday Evening Post cover, September 18, 1915, Charles Livingston Bull, owl in front of orange sun.

Charles Livingston Bull

Saturday Evening post cover, September 25, 1920, Alfred E. Orr, man painting name on mailbox.

Alfred E. Orr

 

15. Metropolitan

Metropolitan cover, September 1915, young woman in straw hat.

Metropolitan cover, September 1920, Edna Crompton, woman serving at tennis.

Edna Crompton

 

16. The Best of the Rest

There were two covers that didn’t have a counterpart in the other year but that were too good to leave out, so I’ll let them face off.

Golfers magazine, September 1920, man swinging golf club while woman watches.

Red Cross cover, September 1920, Gerrit Beneker, worker in front of skyline.

Gerrit Beneker

 

That’s it, the hard work of voting is over. Now for the prize!

Thomas Jefferson and the Return of the Magic Hat, by Deborah Kalb

My friend and fellow blogger Deborah Kalb’s book Thomas Jefferson and the Return of the Magic Hat is being published this week. It’s the third in a series of books about the adventures of a group of fifth-grade friends who travel back in time and meet America’s founding presidents. The first three readers who let me know which magazine cover was their favorite will receive a free copy. You can post a comment below or drop me a line through the Contact page.******

I’ve read the book and highly recommend it—it’s a lot of fun but at the same time it engages seriously with the issue of slavery. As the U.S. prepares to choose its next president, the timing couldn’t be better. So hurry up and vote!

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*I know, apples and oranges. But I’m describing a mental state, so bear with me.

**Like PUTTING PHOTOS SIDE BY SIDE, FOR EXAMPLE, WORDPRESS!

***Besides a quiz, I mean.

****The Masses, a socialist monthly, ceased publication in 1917 after editor Max Eastman and several staff members were charged with conspiring to obstruct conscription. Eastman and his sister Chrystal Eastman founded The Liberator in 1918.

*****Which I am very proud to tell you I deciphered from this:

Illegibile signature, Smart Set cover, September 1920.

******For readers living outside the United States, I’ll do my best to get a copy to you, but I can’t make any promises.

My Dream 1920 Summer Vacation

My years of reading as if I were living 100 years ago haven’t turned me into much of a nostalgist. In general, whatever is awful in the early 21st century was even worse in the early 20th century. Back then, the United States was a racist, sexist, war-scarred country. The white supremacist violence of the Red Summer of 1919 was far worse than what we’re experiencing now. We lost half a million more lives to the Spanish influenza than we’ve lost so far to COVID, among a population a third the size of today’s.

Poster of man next to devil with text "Halt the epidemic! Stop spitting everybody," 1918.

Poster, United States Shipping Board Emergency Fleet Corporation, 1918 (Free Library of Philadelphia)

Not that I’m minimizing what we’re going through now. We’re supposed to be better than our predecessors, and the fact that we can even draw parallels between that terrible time and our own shows that we haven’t done a very good job of learning lessons from the past.

Still, as this awful summer crawls to an end, I’m starting to feel like I wouldn’t mind spending some time in 1920.

Women have the vote!

League of Women Voters poster, 1920, women looking at Capitol.

League of Women Voters poster, 1920

Corsets are going out of fashion!

Polly Anna underwear ad, women in underwear with parrot, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

The pandemic is over, and people are free to go places and do things!

Kodak ad, man and woman next to car, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

Sounds nice, doesn’t it? The perfect destination for an imaginary vacation. You can come too!

A house at the seaside is just the thing, wouldn’t you agree?

Columbia Grafonola ad, people at beach house listening to gramophone, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

We’ll pack our clothes,

Lux soap ad, Ladies' Home Journal, 1920, woman packing clothes.

Ladies’ Home Journal, June 1920

making sure not to forget to bring along our white shoes,

2 in 1 shoe polish ad, woman's foot in white shoes, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

or our maid, whose greatest joy in life is cleaning them.

Bon Ami ad, maid cleaning white shoes, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

We’ll round up the kids,

Tom Sawyer clothes ad, boy waving to people having picnic, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

but not the scary-looking ones,

Royal Baking Powder ad, children eating cake, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

Royal Baking Powder ad, children eating cake, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

and set out overland in the Overland.

Overland car ad, family in car in countryside, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

Whew! That was quite a journey.

Vode Kid shoe ad, couple resting in living room, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

I need to freshen up.

Fairy soap ad, woman drying herself with towel, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

I brush my hair,*

Prophelactic Penetrator hairbrush ad, man brushing hair, Ladies' Home Journal, 1920.

Ladies’ Home Journal, August 1920

sprinkle on a little talcum powder,**

Williams' Talcum Powder ad, woman in dressing room with man in doorway, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

dab on some Odorono,

Odorono deodorant ad, "The Most Humiliating Moment of My Life," Ladies' Home Journal, 1920

Ladies’ Home Journal, August 1920

and I’m all set to go.

Of course we brought along the Grafonola.

Columbia Granfola ad, man bringing Granfola to summer house, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

Or the Victrola. Whatever! It’s party time!

Victrola ad, people dancing at party, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

We’ll go swimming

As-The-Petals talcum powder ad, women swimming in ocean, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

Mulsfield Cocoanut Oil Shampoo ad, woman with long hair looking at reflection in ocean, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

and play games

Goody Middies blouse ad, girls in athletic outfits, Ladies' Home Journal, 1920.

Ladies’ Home Journal, August 1920

and watch fireworks

Vivaudou Maus fragrance ad, Ladies' Home Journal, 1920, woman looking at lanterns and fireworks.

Ladies’ Home Journal, July 1920

and go on picnics

Pillsbury's flour ad, people at picnic with cakes, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

and Sunday drives.

Overland car ad, family riding with the top down, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

If it gets too hot, we’ll just loll around in fetching outfits.

Indian Head cloth ad, women sitting on hill, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

Lux soap ad, women standing on hill, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

Congoleum linoleum ad, women sitting on porch, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

The fresh air will do the children a world of good

Slipova clothes for children ad, children playing outdoors, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

and maybe wean them off their weird obsession with bread.

Fleischmann's Yeast ad, boy calling friends, loaf of bread, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

Fleischmann's Yeast ad, child reaching for bread, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

And of course it wouldn’t be summer without some romance.

Vode shoe ad, man in evening clothes staring at woman's foot, Ladies' Home Journal, 1920.

Ladies’ Home Journal, August 1920

Enjoy it while you can! All too soon we’ll be cleaning up the summer house

Old Dutch Cleanser ad, can of cleanser on linoleum floor, Ladies' Home Journal, 1920.

Ladies’ Home Journal, May 1920

(just kidding, that’s the maid’s job),

Nashua Wood Blankets ad, maid hanging blankets on line while children fold, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

heading back home,

Overland car ad, car driving through countryside, Ladies' Home Journal, 1920.

Ladies’ Home Journal, August 1920

and sending the kids off to school.

Compton Corduroy ad, boy arriving at school, Ladies' Home Journal, 1920.

Ladies’ Home Journal, August 1920

Kalburnie Zephyr gingham ad, girls with teacher at school, Ladies' Home Journal, 1920.

Ladies’ Home Journal, August 1920

But it’s nice to get away for a while, isn’t it?

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*I try to keep this a family blog, but oh 1920, you test me sometimes.

**A very little, since it’s full of asbestos.

Magazine ads take baby steps into the 1920s

When a new decade begins, there’s usually a period when people have a sense that it will be different from the last one, but they don’t yet know how. (Okay, this decade is a bad example.) Having spent my Easter morning looking through ads from the Ladies’ Home Journal from January to April 1920, I’ve caught glimpses of the 1910s dying and the 1920s being born.

I imagine that this woman’s flowing locks will disappear soon,

Shampoo ad showing woman with long red hair, Ladies' Home Journal, April 1920.

to be replaced by something along these lines:*

Snowdrift shortening ad, woman eating shortening, Ladies' Home Journal, 1920.

Dance parties like this are so 1916;

Soap advertisement, woman and man dancing, Ladies' Home Journal, 1920.

this proto-Charleston is more like it.

Colombia gramophone ad, Ladies' Home Journal, 1920, man and woman dancing.

Will a corset stand it?

Corset ad, woman playing tennis, Ladies' Home Journal, 1920.

No is the answer. More relaxing underwear is on the way.**

Dove undergarments ad, women flying through the sky in underwear, Ladies' Home Journal, April 1920.

Ad styles are changing too. The fragrance industry hasn’t gotten the memo that Art Nouveau is over,***

Djer-Kiss perfume ad, fairies in fantastical setting, Ladies' Home Journal, 1920.

Pompeian fragrance ad, women bowing to huge perfume bottle, Ladies' Home Journal, 1920.

while these companies are ahead of the pack with bold colors and clear lines:

Indian Head Cloths ad, women at beach, Ladies' Home Journal, April 1920.

Old Dutch Cleanser ad, sink on red background, Ladies' Home Journal, 1920.

Nashua Woolnap Blankets ad, children in bed, Ladies' Home Journal, 1920.

There are some constants. Ads for dried and canned fruit

Del Monte canned peaches ad, Ladies' Home Journal, 1920. 

and, God help us, cannned meat

Council Meats ad, cans of meat flying through the sky, Ladies' Home Journal, 1920.

are as popular as ever. Maids are at the ready to help their mistresses get dressed,

Wolfhead underwear ad, maid helping woman dress, Ladies' Home Journal, 1920.

Hosiery ad, maid helping woman put on stocking, Ladies' Home Journal, 1920.

and fix breakfast for the little master,

Karo syrup ad, maid pouring syrup with boy, Ladies' Home Journal, 1920.

and change the baby,

Johnson's Baby Powder ad, maid sprinkling powder on baby, Ladies' Home Journal, 1920.

and hold up cans of wax.

Johnson's Prepared Wax ad, maid holding up can of wax, Ladies' Home Journal, 1920.

Husbands, though? Not so helpful.****

Vacuum cleaner ad, husband dropping things on floor as wife vacuums, Ladies' Home Journal, 1920.

African-Americans are almost always shown as hardworking servants,*****

Aunt Jemima ad, Aunt Jemima and man making food, Ladies' Home Journal, 1920.

although this guy looks like he’s had it up to here and is about to heave the family’s breakfast at them.

Log Cabin syrup advertisement, African-American servant with platter of food, Ladies' Home Journal, 1920. 

I’ve done an excellent job of not mentioning you-know-what, but I can’t stop myself from ending with an ad that would never have caught my eye at any other time. A thousand old linen handkerchiefs indeed!

Scott toilet paper ad, Ladies' Home Journal, 1920

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*Yes, I do realize she may have her hair tied up in back. Besides, she’s eating shortening, so I don’t want to hold her up as too much of a role model.

**Although you could wear a corset with this underwear, of course. For a fascinating and hilarious look at what goes under what, read this witness2fashion post.

***I just read Lillian Boxfish Takes a Walk, a wonderful novel about a woman who worked in advertising in the early to mid-20th century, based loosely on the life of Margaret Fishback. In it, I learned that the advertising style where the product is portrayed as being enormous was known as “hellzapoppin’.”

****In case the print is too small for you to read, the ad says, “‘Now see what you’ve done!’ But careless hubby lacks concern, for he knows that offending cigar ashes are quickly and easily whisked off the rug by the ever handy Royal.” I hate hate hate this guy.

*****The exception: the man in the Cream of Wheat ads, real-life chef Frank L. White, whom I’ve written about before.

Cream of Wheat ad, chef pointing at box of cream of wheat, Ladies' Home Journal, 1920.

Cream of Wheat ad, chef with children, Ladies' Home Journal, 1920.

1920 magazine covers bring late winter cheer

When I picked up my mail after arriving in D.C. from Cape Town a couple of weeks ago, I found to my surprise that I have been a New Yorker subscriber since September. My first reaction: “Oh, look, a giant pile of guilt!” Then I saw the brightly colored covers, and I wanted to gather them all in a slippery embrace, like fellow survivors from a lost world. Few things from 100 years ago bring me as much joy as magazine covers, and few things (well, few non-news-related things) are as dispiriting as a 2020 magazine rack.

I had a post on February 1920 covers almost ready before I left Cape Town, but what with all the electricity cuts I didn’t manage to post it. So I’m covering both February and March here.

The February magazines feature lots of women engaging in wholesome outdoor activities like skiing,

Country Life magazine cover, February 1920, woman skiing.

Edwin Wilson

snowshoeing,

and pathetic ice skating.

Norman Rockwell cover, Saturday Evening Post, February 7, 1920

Norman Rockwell

And also engaging in unwholesome outdoor activities like this:

Warren Davis March 1920 Vanity Fair cover, naked woman walking into the ocean.

Warren Davis

The artist for this surprisingly risqué cover is Warren Davis. He also drew this February 1918 Vanity Fair cover,

which I took note of back in February 2018. That one was also daring, but it struck me as having that Greek mythology vibe that lets you get away with anything. It turns out, though, that young women cavorting around outdoors naked, or at most with a diaphanous scarf, comprise pretty much Warren Davis’ entire oeuvre.*

Some favorite artists are back: Frank Walts at The Crisis,

Frank Walts The Crisis cover, February 1920, drawing of African-American boy.

Frank Walts

Helen Dryden at Vogue,

Helen Dryden Vogue cover, February 15, 1920, woman looking in mirror.

Helen Dryden

A.M. Hopfmuller at Shadowland,

A.M. Hopfmuller February 1920 Shadowland cover, abstract landscape.

A.M. Hopfmuller

and, as always, Erté at Harper’s Bazar.

Erté February 1920 Harper's Bazar cover, woman in gown on beach.

Erté

There’s a Valentine’s theme at Red Cross

Red Cross magazine cover, February 1920, dog carrying Valentines.

(Google/HathiTrust)

and at Smart Set, which I’m pleased to see breaking out of its face-of-young-attractive-woman rut.

There are people in traditional dress at Sunset

Sunset magazine cover, February 1920, woman in traditional Spanish-Mexican dress.

and Liberator

Hugo Gellert

and World Outlook.

I loved these covers from House & Garden

Charles Livingston Bull House & Garden cover, February 1920.

Charles Livingston Bull

and Popular Mechanics

February 1920 Popular Mechanics cover, vehicles transporting houses and stores.

and Elite Styles.

February 1920 Elite Styles cover, woman in gown in room.

As I prepared for my trip, I was all psyched up to leave the southern hemisphere summer for some outdoor winter fun. Of course, what I actually ended up doing was lugging groceries home in the rain. So good riddance to February…

…and onward to blustery March!

St. Nicholas cover, March 1920, young man and women in wind.

(Google/HathiTrust)

Woman's World cover, February 1920, children struggling with kite.

They’re getting in some late-season ice skating at Red Cross**

Norman Rockwell Red Cross cover, couple skating.

Norman Rockwell

and some early-season boating at Motor Boating.

Motor Boating cover, March 1920, woman in pink coat steering wheel of boat.

Am I reading this wrong or is this elephant being used as an accessory to kill other elephants?*** And don’t get me started on the African man in the loincloth.

Popular Mechanics cover, March 1920, elephant hunt.

Everybody’s is late to the Valentine’s Day party.

Everybody's magazine cover, March 1920, soldier with cupid in helmet.

Vogue has a cover by regular George Wolfe Plank

George Wolfe Plank Vogue cover, March 1, 1920, flapper on bed.

George Wolfe Plank

and one by 26-year-old newcomer Harriet Meserole, who would go on to be a Vogue stalwart.****

Vogue cover, March 15, 1920.

Harriet Meserole

Bright spring colors abound at Harper’s Bazar

Erte Harper's Bazar cover, March 1920, Erte.

Erté

and The Delineator

Delineator cover, March 1920, woman in cape.

and The Green Book

Green Book cover, March 1920.

and House & Garden

Harry Richardson House & Garden cover, March 1920, house with path and flowers.

Harry Richardson

and Shadowland

A.M. Hopfmuller Shadowland cover, March 1920.

A.M. Hopfmuller

and Vanity Fair, which features a cover by Anne Harriet Fish, an artist whom I wasn’t familiar with but who will now join Gordon Conway and John Held Jr. in the ranks of VF artists whose work I can’t tell apart.

Anne Harriet Fish Vanity Fair cover, March 1920, couples dancing.

Anne Harriet Fish

Future New Yorker cartoonist Rea Irvin was the artist for this striking, though problematic to modern sensibilities, Life cover.

Rea Irvin Life magazine cover, March 1920.

Rea Irvin

This woman on the cover of the Saturday Evening Post seems to be about to ditzily cast her first vote for the supposedly more handsome candidate, which I would take offense at, except, um, Warren Harding.*****

Neysa McMein Saturday Evening Post cover, March 6, 1920.

Neysa McMein

The woodcut on the cover of Liberator is by J.J. Lankes, who was a friend of, and illustrator for, Robert Frost and Sherwood Anderson.

J.J. Lankes Liberator cover, March 1920, woodcut of horse and cart.

J.J. Lankes

This Photoplay cover isn’t particularly notable except that “If Christ Went to the Movies” is the best cover headline ever.******

Rolf Armstrong Photoplay cover, March 1920, Alice Joyce.

Rolf Armstrong

And it wouldn’t be March without a lion and a lamb, courtesy of Carton Moore-Park:*******

Carton Moore-Park Ladies' Home Journal cover, March 1920, lion and lamb with astrological signs.

Carton Moore-Park

Counting the days until spring!

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*Google him if you don’t want to take my word for it. Just don’t do it at the office.

**According to the go-to site for Norman Rockwell cover information, this was Rockwell’s fourth and last cover for Red Cross, which folded in late 1920. Rockwell turned to smaller magazines when large-circulation magazines passed on his illustrations.

***I always thought you couldn’t ride African, as opposed to Asian, elephants. Apparently you can, although, according to animal rights advocates, you shouldn’t.

****As far as I can tell, this is Meserole’s first Vogue cover other than this February 1919 one, which is mostly white space:

Harriet Meserole Vogue cover, March 15, 1920

*****Also, the cover artist, Neysa McMein, was a woman and an ardent supporter of gender equality. Here she is marching in a suffragist parade in 1917.

Neysa McMein marching in a suffragist parade, 1917.

New York Times, November 4, 1917

******Excerpt:

Excerpt from March 1920 Photoplay article "If Christ Went to the Movies."

*******Moore-Park also drew the “is it a lady or a parrot?” August 1919 LHJ cover.

Carton Moore-Park August 1919 Ladies' Home Journal cover, parrot looking at caterpiller.

The Top 10 Posts of 1919…and a new name for a new decade

Happy New Year, everyone!

The beginning of a new decade is a good time for a fresh start. A time to review your diet, and your exercise routine, and your blog title. When I launched My Year in 1918 on January 1, 2018, I expected it to be a one-year journey to the world of a hundred years ago. Which it was, in the sense that I spent that year reading ONLY as if I were living 100 years ago. Since this is not something one can do indefinitely, I reentered the 21st century at the beginning of 2019. I found I didn’t want to leave the 1910s behind, though, so I continued reading and writing about the world of 1919.

Vanity Fair cover, January 1920, cartoon of people driving cars.

Which, since I didn’t listen to my friend Emily, who warned me about this exact scenario, left me with an outdated blog name. I didn’t worry about this too much in 2019, seeing the year as an extended victory lap. But, as the 1920/2020s approached, I was growing tired of having to give long-winded explanations about why my blog was called My Year in 1918.

So I’m excited to announce this blog’s new, non-expiring, name: My Life 100 Years Ago.*

The Crisis cover, January 1920, woman wearing turban.

Now on to the most popular posts of the year.

The Top 10 wasn’t as competitive a category in 2019 as it was in 2018, when, posting with monomaniacal zeal, I ended up with 94 contenders. Last year I only published 21 posts. Still, thanks to the magic of Google search engine optimization—the more you’ve written the more important Google thinks you are, so you end up being, say, the go-to person on glamorous spy ring leader Despina Storch—I ended up with a slightly higher number of views in 2019 than in 2018.**

Here are the top 10 posts, starting with #7 because there is, weirdly, a four-way tie in that position.

#7 (tie). Ten 1919 Illustrators I’m Thankful For

Coles Phillips Vogue cover, woman with hat,

I had a great time learning about the lives and art of these illustrators. My favorite discovery was Coles Phillips, who pioneered the Fadeaway Girl technique.***

#7 (tie). Can you beat me at this 1919 intelligence test? Probably!

Number chart for intelligence test, American Magazine, 1919.

Last year, I took a vocabulary-based intelligence test from 1918 and did pretty well. This year, I took a series of intelligence tests from 1919 and, well, the title says it all.

#7 (tie). My Perfect 1919 Summer Morning

I woke up one day in D.C. to find it was a miraculously beautiful August morning, then spent the whole day inside writing this blog post. It was worth it, though. For one thing, I now know way more than I used to about 1919 deodorant.

#7 (tie). Nobel Prize Laureate Selma Lagerlöf: A Swedish storyteller whose own story couldn’t be told

Posed photograph of Selma Lagerlof leaning against Sophie Elkan.

While spending a month in Sweden, I looked into the life of the first woman Nobel Prize laureate in literature and found lots of romantic intrigue.

#6. Princeton interlude: Orange and black is the new black

Princeton students in beer suits, ca. 1926.

In which I go to my Princeton grad school reunion and take on a burning question: What’s with those goofy jackets?

#5. And the best novel of 1918 is…

Good news—clickbait works! So I won’t tell you what it is here either. Hint: it’s based on the real-life woman pictured with her family in this photograph.

#4. My Quest to Earn a 1919 Girl Scout Badge, Part 2

I have had a huge amount of fun doing this blog. The intelligence tests! The quizzes on What’s Your 1918 Girl Job? and Did College Shrink Your Breasts?! The search for 1918 love! But setting out to earn badges from the 1916 Girl Scout handbook was the most fun of all. In this second round, I polished silver and translated Proust and played the recorder and…well, read for yourself!

#3. Children’s Books: Your 1919 Holiday Shopping Guide

Man shooting duck, illustration by Boyd Smith, Mother Goose Nursery Rhymes.

This was another of my favorite projects of the year, and readers must have agreed—this post shot up to #3 in only twelve days. One surprise was the amount of violence in children’s books of 100 years ago. The illustration here is from a NURSERY RHYME.

#2. April 1919 Ladies’ Home Journal Ads: A Riot of Color for Spring

1919 Uneeda Biscuit ad with slogan Peace and Plenty, illustration of cornucopia.

The popularity of this post taught me this lesson: “People don’t care what you write, just put up a bunch of cool pictures and they’ll be happy.”

#1. My Quest to Earn a 1919 Girl Scout Badge

The humongous success of this post—it had three time as many views as the next most popular post of the year—shows that readers had as much fun as I did with the Girl Scout badge quest. Luckily, there are more badges to be earned this year, with a new edition of the Girl Scout handbook out in 1920. And if you missed the second installment, it’s just a click away at #4!

Honorable Mentions:

Downtown Provo

Exploring Provo–and Mormon History: Sometimes initial popularity hurts a post in the stats, because if you read the post at the top of the blog without clicking on it then it’s credited to the home page. This is what happened with this post, which tied the record for daily views when first published but ended up as #18 of 21 for the year.

Celebrating 100 Posts: 2017 Me Interviews 2019 Me about My Year in 1918: There’s no particular reason to give this post an honorable mention except that I like it, it wasn’t far out of tied-for-tenth place, and it’s a good introduction to the blog if you’re just discovering it now.

Dishonorable Mention

More beautiful images from 1918: I always hope that the least-viewed post of the year doesn’t turn out to be a labor of love that I spent days and days on. Luckily (and perhaps not coincidentally), this hasn’t been the case so far. 2019’s worst performer, with 10 views**** (which is at least better than last year’s two), is one of three posts of images that I published in the first weeks of 2019, when I was shell-shocked after emerging from 1918. So I guess the “people only want to look at pictures” rule isn’t infallible.

Best-Performing Post from 2018

In search of a good mother poem: Posts originally published in 2018 didn’t qualify for Top 10 honors. Which is bad luck for this one, which only came in 17th last year but was this year’s second most viewed overall. I hope that all these visitors weren’t seeking inspirational Mother’s Day verse, since they would have been disappointed. That is, I think “Dedication for a Plot of Ground,” William Carlos Williams’ tribute to his fierce grandmother, is inspiring, but I can’t imagine it on a needlepoint sampler.

All the best for the new year! I’m looking forward to sharing the Roaring Twenties with you.

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*UPDATE 1/2/2020: This blog’s URL is now officially mylife100yearsago.com. Myyearin1918.com redirects to this site, so everything should happen seamlessly from your end regardless of how you access it, except maybe RSS feeds. (Drop me a line if it doesn’t.) Everyone on the internet made this process sound incredibly scary–“you’ll want to brush up on your FTP skills,” etc.–but it ended up taking five minutes on WordPress.

**Another thing about search engine optimization: Google severely punishes broken links, which my blog suddenly has lots of. The Modernist Journals Project recently revamped its site, breaking my many links to magazines such as The Smart Set, The Crisis, and The Little Review. I’m fixing them one by one. If you encounter a broken link to something you need (or just want) to see, send me a message on the Contact page and I’ll send you the link. (To the person who clicked eight times last week trying in vain to get to the issue of The Smart Set with H.L. Mencken’s review of My Ántonia in it, here it is.)

***Phillips seems to have been the inspiration for Grace Lin’s children’s book A Big Bed for Little Snow, which was just reviewed in the New York Times, with a fadeaway illustration from the book of a mother and child. In the book, Lin writes, “Little Snow listened to Mommy’s footsteps fade away,” which I suspect is a shout-out. (UPDATE 1/18/020: I sent a message to Grace Lin’s website to ask about this and got a response saying that Lin discusses the connection in this video. It’s well worth watching if you’ve got five minutes, and not just because of the Phillips connection.)

****But, remember, more people read it on the home page.

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New on the Book List:

I have been very lazy about updates. I’ve recently added mini-reviews for the latest (and last) entries for 2019:

The Girl from the Marsh Croft, by Selma Lagerlöf (1908; translated 1910)
Understood Betsy, by Dorothy Canfield Fisher (1916)
Pictures of the Floating World, by Amy Lowell (1919)

My Perfect 1919 Summer Morning

When I talk to readers of My Year in 1918,* they often say, “My favorite thing about your blog is…” I wait eagerly for their next words: “the razor-sharp, witty writing,” maybe, or “your profound understanding of the era.” But in my heart I know what’s coming:

“The pictures.”

I don’t blame them. I love the pictures too.

It’s a beautiful August morning in Washington, D.C.,** and I’ve decided to use those pictures to imagine myself into an equally beautiful summer morning in 1919.

Like the woman in this Pears Soap ad, I wake up, turn my cheeks to the first clear rays of dawn, and say, “I am beautiful!”

Pears soap ad, 1919, woman in bed looking out of window.

Ladies’ Home Journal, July 1919

Then I roll over and go back to sleep for a few more hours.

When I finally get up, I take a bath, then dust myself with talcum powder, which is quite the thing in 1919.

Williams' talc powder ad, 1919.

Ladies’ Home Journal, May 1919

Vivaudou Mavis face powder ad, 1919.

Ladies’ Home Journal, June 2019

Talc Jonteel advertisement, woman with talcum powder, 1919.

Ladies’ Home Journal, June 1919

Colgate's talc powder ad, 1919.

Ladies’ Home Journal, July 1919

I’ve read all the horror stories about women who lack daintiness,

Deodorant ad, 1919, False modesty has caused this subject to be ignored.

Ladies’ Home Journal, July 1919

Deodorant ad, 1919, The most delicate problem I have met.

Ladies’ Home Journal, August 1919

Deodorant advertisement headline, 1919, What you hesitate to tell your dearest friend.

Ladies’ Home Journal, June 1919

Deodorant powder ad, 1919, One Woman to Another.

Ladies’ Home Journal, April 1919

plus I don’t want to mess up my dress,

Lux soap ad, 1919, Perspiration hurts fabrics

Ladies’ Home Journal, July 1919

so I dab on some deodorant powder. I get dressed

Wolfhead underwear ad, 1919, two women getting dressed.

Ladies’ Home Journal, May 1919

and have a nice healthy breakfast,

Swift's {remium Bacon ad, 1919, bacon with fried eggs.

Swift’s Premium Bacon ad, Ladies’ Home Journal, July 1919

with orange juice made from this recipe from Sunkist: “Just squeeze juice from an orange.”***

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Ladies’ Home Journal, July 1919

Over breakfast, I flip through my August magazines,

Vanity Fair cover, August 1919, Ruth Sener, harlequin and woman on bridge.

Rita Senger

Vogue cover, August 1919, George Wolfe Plank, woman by door with carriage.

George Wolfe Plank

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Alex Bradshaw and W.H. Bull

House and Garden cover, August 1919, fireplace with items on mantle.

Harry Richardson

stopping for a moment to wonder whether that’s a woman or a parrot on the cover of the Ladies’ Home Journal.****

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But there’s no time to linger–there’s tennis to play,

Jack Tar Togs advertisement, 1919, woman playing tennis.

Ladies’ Home Journal, May 1919

and beaches to relax on,

Indian Head Cloth ad, 1919, family under umbrella.

Ladies’ Home Journal, May 1919

and romance in the air!*****

Pompeian Beauty Powder ad, 1919, young man and woman flirting.

Ladies’ Home Journal, June 1919

Meanwhile, back in 2019, the morning has come and gone, and so will the afternoon if I don’t get a move on.

Enjoy what’s left of the summer, everyone!

*That is, friends who read the blog. It’s not like I’m recognized on the street.

**I know, it sounds like an oxymoron, but it’s true:

Yahoo Weather forecast, Washington, D.C., August 11, 2019.

Yahoo Weather

***If you’re wondering, like I was, why Sunkist was explaining such an obvious concept, it’s because orange juice wasn’t very popular yet. There was a huge oversupply of oranges early in the 1910s, leading to the chopping down of 30% of the citrus trees in California, and the citrus industry was desperate to find more uses for its product. They turned to advertisers, who came up with the slogan “drink an orange,” which debuted in 1916.

****Unlike this more recent woman-parrot optical illusion, I’m not sure whether this one is intentional.

UPDATE 9/5/2019: After an extensive search, I identified the artist as Carton Moore-Park, whose name is, um, written under the cover illustration. (As Moorepark, which is how he signed his paintings, but he’s referred to elsewhere, including in this undergraduate thesis, as Moore-Park or Moore Park.)

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None of Moore-Park’s other paintings of birds for the Ladies’ Home Journal (or, as it turns out to have been briefly and ill-advisedly named, the New Ladies’ Home Journal) show signs of being optical illusions, so I guess the parrot was just supposed to be a parrot.

Ladies' home journal cover depitcing two cockatoos.

Carton Moore-Park, New Ladies’ Home Journal, March 1916

June 1916 Ladies' Home Journal cover depicting pink flamingos.

Carton Moore-Park, Ladies’ Home Journal, June 1916

Carton Moore-Park February 1919 Ladies' Home Journal illustration of three cranes.

Carton Moore-Park, Ladies’ Home Journal, February 1917

October 1919 Ladies' Home Journal cover depicting two parrots nestling.

Carton Moore-Park, Ladies’ Home Journal, October 1919

*****Again with the powder!

April 1919 Ladies’ Home Journal ads: a riot of color for spring

I’ve been busy with non-blog-related writing projects lately, and over Easter weekend I found myself feeling homesick for 100-year-old artwork. So I looked through the April 1919 issue of Ladies’ Home Journal in search of some springtime color.

I found it in abundance. With wartime paper restrictions lifted, the magazine had swollen to 190 pages, up from 128 in April 1918, and the number of pages in color had increased from 30 to 50. As usual, the best part of the magazine was the ads.*

The women of 1919 were hard at work, cleaning up their (or their employers’) homes,

1919 O-Cedar polish ad with woman playing piano, living room, and woman cleaning.

choosing summer fabrics,

1919 Lux soap ad, How to Choose Summer Fabrics, woman looking at fabric.

and cooking disgusting-looking food,

1919 Libby's salad dressing ad with illustrations of food.

1010 Argo cornstarch ad, illustration of cake.

maybe for a big party

1919 Columbia Grafonola ad with illustration of party.

at which people would stay all night, dancing to dashing music that sets a swift and joyous pace.

For more simple fare, there’s delicious-looking bread

Yeast Foam ad, illustration of three loaves of bread.

and Cream of Wheat.**

In an ad for Nashua woolnap blankets, the child is, for a change, not packing heat.

1919 Nashua woolen blankets ad with girl lying in bed with dolls and grandmother sitting on bed.

Soap and perfume ads feature rich people

1919 Mavis perfume ad, woman on stairs in mansion, footmen.

and Japanese people***

Jap Rose soap ad, Japanese women with parasol.

and the Middle Eastern oasis where Palmolive soap was born.

Palmolive soap ad, man with women in harem clothing.

Fairies leap out of cars

and flitter around****

Djer-kiss perfume ad, illustration of fairies.

and chewing gum ingredients appear to movie stars in crystal balls.*****

1919 California fruit gum ad, woman holding globe with fruit inside.

The war was over and the world was celebrating.

1919 Uneeda Biscuit ad with slogan Peace and Plenty, illustration of cornucopia.

Then I saw this ad, drawn by Coles Phillips.

1919 ad for Luxite hosiery. Woman with dress blowing, showing hose, standing with man in wheelchair.

It’s been haunting me, a reminder–in a hosiery ad!–that peace, for some, came at a terrible price.

Not to end on too sad a note, there were signs of social progress. The young woman in this Lady Sealpax ad leaps joyfully, wearing underwear that gives her “the same ‘Free as the Air’ feeling that ‘brother’ enjoys.” Cast off those corsets, so constraining to your golfing or nursing! The Roaring Twenties are on the way.

Lady Sealpax underwear ad, leaping woman in underwear under golfer, nurse, and other women.

*The best illustrations, anyway. There are also a lot of surprisingly feminist articles that I haven’t had a chance to read yet.

**The model for the photograph on the poster was, apparently, Frank L. White, who was born in Barbados and was working as a master chef in Chicago when it was taken. It’s still used on the Cream of Wheat box today. (I say “apparently” because, while he said in later life that he had posed for the photograph, his name wasn’t recorded at the time.) Some early Cream of Wheat ads doctored the photograph in racist ways or used racist language, but the photograph as used here is, for the time, an unusually realistic depiction of an African-American.

***Jap Rose soap had a racist name but gorgeous illustrations.

****I wondered about Djer-Kiss, the unusually named French perfume. Unlike Bozart rugs and Talc Jonteel, it isn’t a fractured French spelling. These people, who have given considerable thought to the matter, aren’t sure what it means either, although they provide interesting information about the Parisian company that produced Djer-Kiss.

*****This is, if memory serves, the first celebrity endorsement I’ve seen.