Tag Archives: summer

My Dream 1920 Summer Vacation

My years of reading as if I were living 100 years ago haven’t turned me into much of a nostalgist. In general, whatever is awful in the early 21st century was even worse in the early 20th century. Back then, the United States was a racist, sexist, war-scarred country. The white supremacist violence of the Red Summer of 1919 was far worse than what we’re experiencing now. We lost half a million more lives to the Spanish influenza than we’ve lost so far to COVID, among a population a third the size of today’s.

Poster of man next to devil with text "Halt the epidemic! Stop spitting everybody," 1918.

Poster, United States Shipping Board Emergency Fleet Corporation, 1918 (Free Library of Philadelphia)

Not that I’m minimizing what we’re going through now. We’re supposed to be better than our predecessors, and the fact that we can even draw parallels between that terrible time and our own shows that we haven’t done a very good job of learning lessons from the past.

Still, as this awful summer crawls to an end, I’m starting to feel like I wouldn’t mind spending some time in 1920.

Women have the vote!

League of Women Voters poster, 1920, women looking at Capitol.

League of Women Voters poster, 1920

Corsets are going out of fashion!

Polly Anna underwear ad, women in underwear with parrot, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

The pandemic is over, and people are free to go places and do things!

Kodak ad, man and woman next to car, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

Sounds nice, doesn’t it? The perfect destination for an imaginary vacation. You can come too!

A house at the seaside is just the thing, wouldn’t you agree?

Columbia Grafonola ad, people at beach house listening to gramophone, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

We’ll pack our clothes,

Lux soap ad, Ladies' Home Journal, 1920, woman packing clothes.

Ladies’ Home Journal, June 1920

making sure not to forget to bring along our white shoes,

2 in 1 shoe polish ad, woman's foot in white shoes, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

or our maid, whose greatest joy in life is cleaning them.

Bon Ami ad, maid cleaning white shoes, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

We’ll round up the kids,

Tom Sawyer clothes ad, boy waving to people having picnic, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

but not the scary-looking ones,

Royal Baking Powder ad, children eating cake, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

Royal Baking Powder ad, children eating cake, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

and set out overland in the Overland.

Overland car ad, family in car in countryside, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

Whew! That was quite a journey.

Vode Kid shoe ad, couple resting in living room, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

I need to freshen up.

Fairy soap ad, woman drying herself with towel, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

I brush my hair,*

Prophelactic Penetrator hairbrush ad, man brushing hair, Ladies' Home Journal, 1920.

Ladies’ Home Journal, August 1920

sprinkle on a little talcum powder,**

Williams' Talcum Powder ad, woman in dressing room with man in doorway, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

dab on some Odorono,

Odorono deodorant ad, "The Most Humiliating Moment of My Life," Ladies' Home Journal, 1920

Ladies’ Home Journal, August 1920

and I’m all set to go.

Of course we brought along the Grafonola.

Columbia Granfola ad, man bringing Granfola to summer house, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

Or the Victrola. Whatever! It’s party time!

Victrola ad, people dancing at party, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

We’ll go swimming

As-The-Petals talcum powder ad, women swimming in ocean, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

Mulsfield Cocoanut Oil Shampoo ad, woman with long hair looking at reflection in ocean, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

and play games

Goody Middies blouse ad, girls in athletic outfits, Ladies' Home Journal, 1920.

Ladies’ Home Journal, August 1920

and watch fireworks

Vivaudou Maus fragrance ad, Ladies' Home Journal, 1920, woman looking at lanterns and fireworks.

Ladies’ Home Journal, July 1920

and go on picnics

Pillsbury's flour ad, people at picnic with cakes, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

and Sunday drives.

Overland car ad, family riding with the top down, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

If it gets too hot, we’ll just loll around in fetching outfits.

Indian Head cloth ad, women sitting on hill, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

Lux soap ad, women standing on hill, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

Congoleum linoleum ad, women sitting on porch, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

The fresh air will do the children a world of good

Slipova clothes for children ad, children playing outdoors, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

and maybe wean them off their weird obsession with bread.

Fleischmann's Yeast ad, boy calling friends, loaf of bread, Ladies' Home Journal, 1920.

Ladies’ Home Journal, July 1920

Fleischmann's Yeast ad, child reaching for bread, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

And of course it wouldn’t be summer without some romance.

Vode shoe ad, man in evening clothes staring at woman's foot, Ladies' Home Journal, 1920.

Ladies’ Home Journal, August 1920

Enjoy it while you can! All too soon we’ll be cleaning up the summer house

Old Dutch Cleanser ad, can of cleanser on linoleum floor, Ladies' Home Journal, 1920.

Ladies’ Home Journal, May 1920

(just kidding, that’s the maid’s job),

Nashua Wood Blankets ad, maid hanging blankets on line while children fold, Ladies' Home Journal, 1920.

Ladies’ Home Journal, June 1920

heading back home,

Overland car ad, car driving through countryside, Ladies' Home Journal, 1920.

Ladies’ Home Journal, August 1920

and sending the kids off to school.

Compton Corduroy ad, boy arriving at school, Ladies' Home Journal, 1920.

Ladies’ Home Journal, August 1920

Kalburnie Zephyr gingham ad, girls with teacher at school, Ladies' Home Journal, 1920.

Ladies’ Home Journal, August 1920

But it’s nice to get away for a while, isn’t it?

squiggle

*I try to keep this a family blog, but oh 1920, you test me sometimes.

**A very little, since it’s full of asbestos.

My Perfect 1919 Summer Morning

When I talk to readers of My Year in 1918,* they often say, “My favorite thing about your blog is…” I wait eagerly for their next words: “the razor-sharp, witty writing,” maybe, or “your profound understanding of the era.” But in my heart I know what’s coming:

“The pictures.”

I don’t blame them. I love the pictures too.

It’s a beautiful August morning in Washington, D.C.,** and I’ve decided to use those pictures to imagine myself into an equally beautiful summer morning in 1919.

Like the woman in this Pears Soap ad, I wake up, turn my cheeks to the first clear rays of dawn, and say, “I am beautiful!”

Pears soap ad, 1919, woman in bed looking out of window.

Ladies’ Home Journal, July 1919

Then I roll over and go back to sleep for a few more hours.

When I finally get up, I take a bath, then dust myself with talcum powder, which is quite the thing in 1919.

Williams' talc powder ad, 1919.

Ladies’ Home Journal, May 1919

Vivaudou Mavis face powder ad, 1919.

Ladies’ Home Journal, June 2019

Talc Jonteel advertisement, woman with talcum powder, 1919.

Ladies’ Home Journal, June 1919

Colgate's talc powder ad, 1919.

Ladies’ Home Journal, July 1919

I’ve read all the horror stories about women who lack daintiness,

Deodorant ad, 1919, False modesty has caused this subject to be ignored.

Ladies’ Home Journal, July 1919

Deodorant ad, 1919, The most delicate problem I have met.

Ladies’ Home Journal, August 1919

Deodorant advertisement headline, 1919, What you hesitate to tell your dearest friend.

Ladies’ Home Journal, June 1919

Deodorant powder ad, 1919, One Woman to Another.

Ladies’ Home Journal, April 1919

plus I don’t want to mess up my dress,

Lux soap ad, 1919, Perspiration hurts fabrics

Ladies’ Home Journal, July 1919

so I dab on some deodorant powder. I get dressed

Wolfhead underwear ad, 1919, two women getting dressed.

Ladies’ Home Journal, May 1919

and have a nice healthy breakfast,

Swift's {remium Bacon ad, 1919, bacon with fried eggs.

Swift’s Premium Bacon ad, Ladies’ Home Journal, July 1919

with orange juice made from this recipe from Sunkist: “Just squeeze juice from an orange.”***

Screenshot (2637)-2

Ladies’ Home Journal, July 1919

Over breakfast, I flip through my August magazines,

Vanity Fair cover, August 1919, Ruth Sener, harlequin and woman on bridge.

Rita Senger

Vogue cover, August 1919, George Wolfe Plank, woman by door with carriage.

George Wolfe Plank

Screenshot (2685)-1

Alex Bradshaw and W.H. Bull

House and Garden cover, August 1919, fireplace with items on mantle.

Harry Richardson

stopping for a moment to wonder whether that’s a woman or a parrot on the cover of the Ladies’ Home Journal.****

Screenshot (2648)

But there’s no time to linger–there’s tennis to play,

Jack Tar Togs advertisement, 1919, woman playing tennis.

Ladies’ Home Journal, May 1919

and beaches to relax on,

Indian Head Cloth ad, 1919, family under umbrella.

Ladies’ Home Journal, May 1919

and romance in the air!*****

Pompeian Beauty Powder ad, 1919, young man and woman flirting.

Ladies’ Home Journal, June 1919

Meanwhile, back in 2019, the morning has come and gone, and so will the afternoon if I don’t get a move on.

Enjoy what’s left of the summer, everyone!

*That is, friends who read the blog. It’s not like I’m recognized on the street.

**I know, it sounds like an oxymoron, but it’s true:

Yahoo Weather forecast, Washington, D.C., August 11, 2019.

Yahoo Weather

***If you’re wondering, like I was, why Sunkist was explaining such an obvious concept, it’s because orange juice wasn’t very popular yet. There was a huge oversupply of oranges early in the 1910s, leading to the chopping down of 30% of the citrus trees in California, and the citrus industry was desperate to find more uses for its product. They turned to advertisers, who came up with the slogan “drink an orange,” which debuted in 1916.

****Unlike this more recent woman-parrot optical illusion, I’m not sure whether this one is intentional.

UPDATE 9/5/2019: After an extensive search, I identified the artist as Carton Moore-Park, whose name is, um, written under the cover illustration. (As Moorepark, which is how he signed his paintings, but he’s referred to elsewhere, including in this undergraduate thesis, as Moore-Park or Moore Park.)

Screenshot (2750)-1

None of Moore-Park’s other paintings of birds for the Ladies’ Home Journal (or, as it turns out to have been briefly and ill-advisedly named, the New Ladies’ Home Journal) show signs of being optical illusions, so I guess the parrot was just supposed to be a parrot.

Ladies' home journal cover depitcing two cockatoos.

Carton Moore-Park, New Ladies’ Home Journal, March 1916

June 1916 Ladies' Home Journal cover depicting pink flamingos.

Carton Moore-Park, Ladies’ Home Journal, June 1916

Carton Moore-Park February 1919 Ladies' Home Journal illustration of three cranes.

Carton Moore-Park, Ladies’ Home Journal, February 1917

October 1919 Ladies' Home Journal cover depicting two parrots nestling.

Carton Moore-Park, Ladies’ Home Journal, October 1919

*****Again with the powder!