Tag Archives: Blue Ribbon

Friday Miscellany: The artistry of 1918 magazine ads

There wasn’t a lot of room for color in magazines in 1918–often just the cover and a few pages of ads. The advertisers made the most of their limited opportunities. Here are a few ads that caught my eye.

These two make me want to spend my next vacation in 1918 magazine ad California.

Del Monte advertisement showing bowl of apricots in front of mountain scene, 1918.

Woman’s Home Companion, March 1918

Blue Ribbon peaches ad showing peaches in front of a field, 1918.

Woman’s Home Companion, March 1918

This one almost makes me want to go scrub the kitchen.

Old Dutch Cleanser ad showing tiny woman cleaning a kitchen floor, 1918.

Cosmopolitan, January 1918

And this one makes war seem like an absolute pleasure, as long as you have your Murads.

Murad cigarette ad showing a sailor and soldier lighting cigarettes, 1918.

Scribner’s, March 1918